Job Summary:
As the VP of Marketing at SafeBoda, you will be at the helm of our marketing team, steering the company towards impressive growth and brand development. Your role will be pivotal in scaling our services while focusing on customer acquisition, retention, and resurrection.
Key Responsibilities:
- Strategic Leadership: Craft and guide strategies that reflect SafeBoda's values; encourage innovative ideas and contribute to the company's broader strategy.
- Team Management: Develop team skills and foster a collaborative working environment.
- Data Analysis: Lead in understanding market trends and customer needs to inform business strategies.
- Customer Acquisition, Retention, & Resurrection: Create targeted marketing campaigns based on customer segments while establishing a continuous feedback loop to understand their needs.
- Brand Development: Shape SafeBoda's story and safeguard our reputation.
- Collaboration & Partnerships: Facilitate cooperation across departments and build beneficial external partnerships.
- Budget Management: Manage budgets with a keen eye on ROI, balancing CAC and LTV effectively.
- Product Marketing: Strong understanding of facilitating go-to-market strategy for various products.
Company Values
- Community – we started as a small community of Boda drivers and we will never forget this. We share lunch and we care about our community of staff, drivers, entrepreneurs, and customers.
- Innovation – we challenge the status quo and believe positive change is possible. We bring solutions that constantly require us to think out of the box.
- Transparency – We are open-minded in what we do. We have candour and share our experiences openly without fear of judgement. We love feedback on our product and our performance so that we can improve every day.
- Safety – if we don’t care about safety ourselves, then how can we change our industry for the better?
- Trust – we expect customers to trust our drivers and entrepreneurs, so we need to trust one another in everything we do.
- Integrity - We hold ourselves to the highest standard and we are accountable for our actions. We deliver what we say we will deliver.
- Collective Commitment - teams and entrepreneurs are allowed to disagree while a decision is being made; however, everybody must commit to it once a decision has been made. “I agree and I commit, I disagree and I commit”.
Ready for the Challenge?
Send an email to recruitment@safeboda.com, and CC catherine@safeboda.com, attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use "VP of Marketing” as the email subject.
Kampala, Uganda